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About Us

HR4K is a veteran owned community focused brand.

Founded by Ben Garwood a former 22 SAS operator who has given himself a new mission of bringing good people together.

Ben over time has built a strong team from different backgrounds who share the same ethos and believe in the same mission.

The company will execute this mission through our thoughts, words and deeds and continue to embody the tenets we now all uphold.

Humility

Discipline

Humour

The Unrelenting Pursuit of Excellence.

@HR4K_ On Instagram

One of our classic HR4K designs, inspired by James Elroy Flecker’s The Golden Journey to Samarkand which verses are inscribed on the SAS clock tower in Hereford. "We are the Pilgrims, master; we shall go Always a little further; it may be Beyond that last blue mountain barred with snow Across that angry or that glimmering sea." Available as both a standard tee and a 3/4 sleeve raglan.
Join us for an evening of extended Halloween fun on November 1st at out Kids Halloween Party. With Kids entertainment, (@glofitness_herefordshire) candy floss (@party_floss), hair braiding (@party_plaits) plus food and drink available on the night. Free entry and parking. 5pm - 7pm.
New AW24 items from @patrolgoods have landed on the website, perfect for layering up now the cooler weather is here 🍁🍂 #outdoors #explore #FindYourOwnPath
It's that time of year so we've bought back a HR4K favourite, our leather patch beanies! Go get yours over on the website now! 🚚 Plus get free shipping when you spend £50 or more!
Less than 24 hours left on our summers end sale, grab yourself a huge 25% off a range of items. Ends tonight at midnight!
Our 25% sales ends in a couple of days. Grab a bargain now.