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About Us

HR4K is a veteran owned community focused brand.

Founded by Ben Garwood a former 22 SAS operator who has given himself a new mission of bringing good people together.

Ben over time has built a strong team from different backgrounds who share the same ethos and believe in the same mission.

The company will execute this mission through our thoughts, words and deeds and continue to embody the tenets we now all uphold.

Humility

Discipline

Humour

The Unrelenting Pursuit of Excellence.

@HR4K_ On Instagram

Winter adventures are better when you’re warm. A good beanie is a go-to for keeping heat in and cold out. These brand new Shearling Beanies from @patrolgoods are luxuriously warm and incredibly stylish - a perfect mix for those who need something that performs in the wild but still looks good around town. Built with a heavyweight cable-knit design that keeps you warm from morning hikes to evening campfires and with a faux shearling thermal band that locks in heat where it counts, making sure you stay comfortable as the temperature drops. #outdoor #clothing #accessories #winter #gifts
Layer up this autumn with the HR4K company sweater, great for heading to the gym, hitting the trails or relaxing around the house. #autumn #clothing #gym #veteranowned
Have you checked out the @patrolgoods range of items over on the HR4K website yet? Everything from tees to outerwear and even hand crafted knives and tools! #FindYourOwnPath
On the 11th Hour of the 11th day of the 11th month the guns fell silent. This remembrance weekend we remember all those who made the ultimate sacrifice so that we may enjoy the freedoms we have today. Lest we forget.
We're back open today, 10am -2pm ☕
Our iconic HR4K bike club design, inspired by our 550 cafe racer, permanently on display at our Hereford store! #caferacer #honda #motorbike